digital marketing

By:
On:
In: Digital Marketing

Digital marketing is the new way of advertising products and services through the medium of digital technologies on digital media which include internet, mobile phones, targeted advertisement and other different methods.

Essential skills for digital marketing

Necessary skills required or digital marketing are as follows: –

  • SEO: – This stands for Search Engine Optimization; it is the way of increasing the chance of people visiting the advertisement by improving the quality of the ad with the medium of images and keywords which helps in advertising the product for free.
  • E-mail Marketing: – This is the process of advertising something with the help of E-mails. E-mails are sent in bulk to the potential customers regarding the services and products.
  • Mobile marketing: – This is the way of reaching a mass population with the help of their mobile phones; products are advertised on the most common platforms used on the mobile phones like games, social media and other applications. Apart from this, products are advertised with the help of text messages and phone calls.

Advantages of digital marketing

Conservation of Resources

Digital marketing has a massive advantage over the traditional marketing methods; earlier advertisements were usually done through the medium o print media for which a lot of money and recourses had to be spent as the audience was always unknown, so advertisement had to do in bulk so that it reaches to the potential customers.

Advantages of digital marketing

Communication Gap reduced

This also reduced the communication gap between the buyer and the seller; now, marketing is a both sided road, nothing like the traditional advertising techniques where buyers were unable to interact with the brands.

Much more effective

Digital marketing has proved to be very useful since it has come into the action, Companies nowadays relies on this method of advertisements as it not only conserves recourses but also attract a whole lot of customers toward their products increasing their profits and demand.

Challenges for Digital Marketing

This method of the market may face a lot of difficulties shortly, as the craze of this type of advertisement is increasing among the companies and the brands, the number of ad per customer is increasing which not only make them ignore most of the ads but make them frustrated. Because of these increase in ads, it is becoming difficult to gain and hold the attention of the customer to one place. Moreover, this leaves the customer in a state of confusion which results in losing a potential customer.

health insurance

By:
On:
In: Finance

Health insurance is a documented assurance given by insurance companies to people who are willing to take it. Health insurance helps people by giving them financial aid in health-related problems. It serves as a great help when people meet an accident or some disease and now is hospitalized. Insurance companies are likely to have a link with certain hospitals who would do free treatment of the patient who has taken health insurance. Some companies do not have any connection with the hospital so they just fund the expenditure of the hospital.

Perks of health insurance

Health insurance covers all the expenditure from consultation fees, medical test, pre and post hospital stuff, even ambulance charges. You won’t have to give any amount during the time of your treatment and even 60 days prior to and after the incident. Depending upon the kind of insurance you have taken, you might also get options for free checkup of heath. You also get tax benefits as the premium that is paid on health insurance is deducted from the tax.

Health insurance on preexisting conditions-

Preexisting conditions are those conditions which the person has already acquired before getting health insurance. These conditions might include cancer, blood pressure or diabetes, etc. A very common question that occurs does health insurance covers conditions and disease that are preexisting. Yes, it does. No health insurance company can refuse to grant you insurance for your condition. Although they have a limited annual limit in your premium. Pregnancy and child birth is also covered by health insurance companies. 

Perks of health insurance

The common benefits:

There are some of the best health insurance with maternity benefits which are provided to mother and child. Maternity benefits include the expenditure on child delivery, the vaccinations that the child will have in his initial one year, all the expenses from 30 days before they are hospitalized and 60 days after discharge. Child birth is quite expensive, maternity cover helps the parents financially during this period so that they can focus more on health rather than worry about money.

Health insurance is an essential part of life and it has preexisting coverage health insurance too. Although, before getting insurance do good research about it, see the policy duration, features and benefits. Based on your health condition you can decide the kind of insurance you want, standard or comprehensive.